Is it possible to reduce fertiliser expenses by 69%? I certainly wouldn't have thought so 2 years ago. I used to dig my heels in a little at monthly P&L meetings when management would ask to reduce our expenses, but once I started to embrace it as a challenge, it was like new motivation! To maintain our surfaces at the same high standard or better, for a fraction of the price.

If you're like me and have found it quite difficult to get approval for a new machine you really need or that project that is always getting shoved down the list, try using a ROI (return on investment) figure as a tool and it may just get you over the line.